Africa Business Panel
Africa Business Panel is the biggest online B2B market research panel focused on Africa, with more than 13.500 registered participants.
Africa Business Panel is a cooperation of Africa Business Communities and renowned market research firm MSI-ACI.
ABP is a strong market research tool with members who work in the private sector for companies registered in and operating out of Africa. They are the senior managers, entrepreneurs or professionals that form the backbone of the business community throughout Africa.
MSI Advanced Customer Insights consists of enthusiastic professionals who think the intersection of technology, human behaviour and marketing is fascinating — and ripe with opportunity. We are adept at finding more meaningful ways to communicate in an age of over-communication and eager to share smart new solutions that turn insight into foresight.
MSI-ACI, located in Amsterdam, is:
- A subsidiary of a leading US-based market intelligence firm, MSI International.
- Focused on online communities – from dialogue marketing portals like INtouch™ to proprietary global communities like PlanetPanel.
- Expert in technology-powered insight generation.
- Developing radically different solutions for optimizing customer value.
- International in scope and multi-cultural in outlook, with offices in Amsterdam, Philadelphia and Seattle.